CV

Dan Constantinovici

Marketing & Regulatory Specialist · B2B Marketing & GTM · Product & Market Intelligence

I combine B2B marketing execution, campaign strategy, automation, AEO/SEO, regulatory intelligence, market research, product-facing insight, and a design foundation built around clarity, systems, and production discipline.

My work sits between marketing, product, leadership, clients, regulation, and design — helping complex ideas become clearer campaigns, stronger positioning, better content, and practical next steps.

Dan Constantinovici portrait

Professional Summary

A hybrid profile across marketing, product intelligence, regulation, and design systems

Marketing and Regulatory Specialist with experience across B2B campaign strategy, product marketing, regulatory intelligence, competitor research, automation, AEO/SEO, paid media, content strategy, and design systems. Current work focuses on Digital Product Passports, ESPR, CPR, sustainability policy, client discovery, product scope support, RFQ input, and go-to-market execution. Earlier experience includes growth marketing, product launches, marketing automation, website rebrands, brand identity, automotive campaign materials, and production-ready design.

Design systemsGrowth marketingB2B campaignsRegulatory intelligenceProduct-focused GTM

B2B Marketing & GTM

Campaign strategy, product marketing, content, webinars, LinkedIn, Google Ads, AEO/SEO, HubSpot workflows, outreach, reporting, lead nurturing, and sales enablement.

Regulatory & Product Intelligence

DPP-related legislation, ESPR, CPR, EUDR, REACH, packaging and toy regulation, client discovery, RFQ input, product scope support, competitor research, and market interpretation.

Brand & Design Foundation

Brand identity, rebranding systems, print and digital collateral, automotive campaigns, production-ready artwork, visual systems, and local-market adaptation.

Experience

Professional Experience

Provenant

November 2025 — Present

Marketing & Regulatory Specialist

Supporting DPP, sustainability, ESG, and Web3 solutions through marketing, regulatory intelligence, client discovery, product scope support, competitor research, and GTM execution.

  • Lead marketing campaigns for DPP, sustainability, ESG, and Web3 solutions.
  • Track and interpret DPP-related policy and adjacent legislation, including ESPR, CPR, EUDR, REACH, packaging, toy regulation, and sector-specific requirements.
  • Support Product, Engineering, Leadership, and commercial teams with regulatory intelligence and business implications.
  • Join client conversations to understand products, business models, geography, product data, compliance needs, and practical DPP starting points.
  • Build and maintain competitor intelligence covering 150+ companies with 50+ data points each.

Protokol

June 2023 — Present

Campaign Marketing Manager

Led DPP, ESG, sustainability, and Web3 campaigns across product marketing, content, webinars, SEO/AEO, paid media, automation, reporting, and GTM.

  • Led full-cycle campaigns focused on Digital Product Passports, ESG, sustainability, and Web3.
  • Supported the “Preparing Your Business for Digital Product Passports” guide, reaching 2,500+ views.
  • Executed the “Top 3 Emerging Trends in Sustainability” webinar, generating 300+ registrations and 200+ live attendees.
  • Developed and launched the DPP Readiness Calculator, attracting 2,500+ interactions.
  • Managed Google Ads campaigns and reduced CPC by around 20%.

Cult of Coders

June 2020 — June 2023

Marketing Manager

Led growth marketing, automation, product launches, rebranding, SEO, and developer-community campaigns.

  • Developed and executed sales and marketing strategies that doubled company revenue and headcount within three years.
  • Managed and optimised the marketing automation stack, improving lead-to-customer conversion by 35%.
  • Launched SublimeCommerce.com and helped increase user adoption by 120% within 12 months.
  • Rebranded the Cult of Coders website, resulting in a 40% uplift in organic traffic and improved lead quality.
  • Introduced Bluelibs.com and helped grow its GitHub community to 800+ stars.

Tester Grup

September 2018 — June 2020

Brand Identity Developer

Led brand identity, rebranding, sub-brand management, automation, and marketing process improvements.

  • Led a complete rebrand, creating a new visual identity and messaging framework.
  • Managed sub-brands including Idei Café, Caby, and Casa Auto Centru Tehnic.
  • Ensured consistent brand application across print, digital, and event collateral.
  • Designed and implemented email automation campaigns for lead generation and employer branding.

Tester Grup

June 2015 — September 2018

Graphic Designer / Brand Officer Responsibilities

Delivered brand, print, digital, campaign, event, and production-ready design work across automotive brands and local-market applications.

  • Delivered graphic design work for nine international automotive brands while following strict global identity guidelines.
  • Automated business-card and ID production processes, reducing manual workload by 50%.
  • Created HTML animated ads for AdWords with 30% higher conversion than standard display ads.
  • Designed campaigns for events including Casa Auto Family Day and Mercedes-Benz Roadshow.

SC Solenoid SRL

May 2014 — April 2015

Graphic Designer

Produced print-ready graphics and managed end-to-end design delivery for client orders.

  • Produced print-ready graphics and managed client orders from brief to delivery.
  • Ensured quality control and on-time delivery.
  • Collaborated with clients to define and deliver design visions.

Selected Impact

~20%

Lower CPC

30%+

Engagement

~35%

Conversion

~40%

Organic uplift

150+

Competitors

2,500+

DPP tool interactions

Skills

Core Skills

Marketing & GTM

Campaign strategyProduct marketingB2B marketingLinkedIn AdsGoogle AdsContent strategyWebinarsDownloadablesLead nurturingSales enablementReportingCampaign optimisation

AEO / SEO & Content

AEO reviewSEO structureSearch intentArticle hierarchyTopic coverageInternal linkingLanding page copyContent briefsThought leadershipConversion-aware content

Regulatory & Product Intelligence

Digital Product PassportsESPRCPREUDRREACHPackaging regulationToy regulationPolicy monitoringRegulatory intelligenceClient discoveryProduct scope supportRFQ supportCompetitor intelligenceMarket research

Automation & CRM

HubSpot workflowsLead scoringNurture sequencesFollow-up journeysApollo-assisted outreachClay-assisted workflow optimisationCRM hygieneSales handoff supportMarketing automation

Design & Brand

Brand identityRebrandingVisual systemsProduction-ready artworkPrint collateralDigital collateralOOHAutomotive campaignsEvent brandingLocal-market adaptation

Tools

Tools I Work With

Campaigns and Ads

LinkedIn Ads · Google Ads · Google Tag Manager

CRM and Automation

HubSpot · Apollo · Clay · Dripify · Snov.io · Reply.io

Reporting

Looker Studio / Google Data Studio · Campaign dashboards · Performance reporting

Design and Content

Figma · Adobe Creative Suite · Corel Draw · AEO / SEO review · Landing page copy · Content briefs

Certifications

Certifications

  • Google Ads Search Certification — Google Digital Academy / Skillshop
  • AI-Powered Performance Ads Certification — Google Digital Academy / Skillshop
  • Digital Marketing — HubSpot Academy
  • Email Marketing: Strategy and Optimization — LinkedIn
  • Writing in Plain English — LinkedIn
  • Agreements for Success in Global Projects — LinkedIn

Education

Education

Gheorghe Asachi Technical University of Iași
Bachelor of Architecture, unfinished · Architecture · 2010 — 2016
Gheorghe Tattarescu Art and Architecture College
Draftsman and Graphic Designer · Architecture · 2005 — 2009

Languages

Languages

English — Full professional

Romanian — Native or bilingual

French — Elementary

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