B2B Campaigns, Content, Automation, and Go-to-Market Execution
I build marketing systems for complex B2B products: campaigns, content, paid and organic channels, AEO/SEO, automation workflows, reporting, and lead nurturing.
From Complex Topic to Market-Ready Campaign
Campaign Strategy
Defining ICP, positioning, and mapping the narrative arc across stages.
Content & Thought Leadership
Distilling technical complexity into authoritative guides and webinars.
Paid & Organic Execution
Multi-channel delivery focusing on intent-based high-quality traffic.
Automation & Follow-Up
Streamlining lead ingestion and nurturing for immediate sales readiness.
Reporting & Optimisation
Closing the loop with full-funnel visibility and constant iteration.
Featured Campaigns
Top 3 Emerging Trends in Sustainability
An educational campaign series focusing on the impact of upcoming regulations on circular economy business models.
DPP Readiness Calculator
A lead-generation assessment tool helping manufacturers benchmark their readiness for the EU Digital Product Passport mandate.
Preparing for Digital Product Passports
The definitive industry guide for brands looking to integrate DPP technical requirements into their supply chain data architecture.
Campaign Operating Model
Research
Analyze ICP, trends, and pain points.
Frame
Position solution vs market status quo.
Create
Produce guides, tools, and ads.
Launch
Activate paid and organic channels.
Nurture
Automated follow-up and engagement.
Measure
Report on CAC, MQLs, and conversion.
AEO / SEO Visibility
What I Review
- check_circle Search intent vs. user journey mapping
- check_circle Content hierarchy and semantic relevance
- check_circle Schema markup and entity optimization
- check_circle Technical load and performance metrics
What I Improve
- add_task Answer-engine ready content blocks
- add_task Semantic internal linking architecture
- add_task High-intent pillar pages and clusters
- add_task Domain authority and E-E-A-T signals
AEO vs SEO Insight
While SEO focuses on ranking for keywords, AEO (Answer Engine Optimization) focuses on being the definitive answer for LLMs and AI-driven search. I build content that serves both.
Execution Stack
Channel Execution
LinkedIn Ads
Strategic use of Lead Gen Forms and Thought Leadership ads for high-intent B2B audiences.
Google Search
High-intent keyword targeting with precision negative lists to minimize wasted spend.
Organic Content
LinkedIn native content and authoritative blog ecosystems designed for longevity.
Landing Pages
High-conversion UX design and copy optimization to bridge intent and action.
Marketing Automation
HubSpot / CRM
Advanced lifecycle automation, lead scoring, and automated handoffs to sales teams.
Apollo / Clay
Dynamic data enrichment and outbound sequencing workflows for targeted prospecting.
Lead Nurturing
Multi-stage educational sequences that maintain engagement throughout the sales cycle.
Pipeline Logic
Structuring data flows to ensure every MQL is tracked from source to revenue.
Performance
What I Report On
Full-Funnel CAC
Cost per acquisition mapped across every digital touchpoint.
Lead Quality Ratios
Tracking MQL to SQL conversion to ensure traffic quality.
First-Touch Attribution
Understanding which content pieces drive initial brand entry.
Lead Handoff Signals
Measuring the speed and effectiveness of conversion from lead to sales action.
Earlier Growth Work
Revenue Doubling
Scaled software agency (Cult of Coders) visibility and demand, resulting in a 2x increase in annual revenue through content-led lead gen.
Conversion Optimization
Improved MQL-to-SQL conversion by 35% through end-to-end implementation of automated HubSpot workflows and lead scoring logic.
Developer Community
Grew open-source product awareness within developer communities, achieving 800+ GitHub stars through strategic product marketing launches.
Modern Marketing Stack
Campaigns / Ads
CRM / Automation
Reporting & Creative
Need someone who can turn complex B2B topics into market-ready campaigns?
I help organizations bridge the gap between technical complexity and commercial impact.